Add2Work visual identity
Task – Create an identity that visually reflects the products functions.
As an extension of the visual identity I produced a series of videos both for the company but also for external collaborators.
Video I created for Securitas and Mindstrain which are collaborative partners with Add2Work. They use the product to collect data and uptimise the performance of the users. The video was created in 2 days for a meeting with the management of Securitas Denmark in order to show the possibilities of the Add2Work product. I created the video in After Effects.
The site landing
The salesman page
On the salesman page I have elaborated on the “mini world” visual environment. I wanted to use the artificial elements in conjunction with “real” elements as the iPad and images of people. This makes the visual style more playful but also more relatable.