![](http://www.ekkoekko.com/wp-content/uploads/2020/04/a2w-cvi-header.jpg)
Add2Work are a company that collects data and uses that data to increase the knowledge in order to create better results. Add2Work´s customers are salespersons working for Bell Add, coaches working for Mindstrain and Securitas.
Task – Create an identity that visually reflects the products functions.
Logo & Elements
![](http://www.ekkoekko.com/wp-content/uploads/2020/04/a2w-logoelemets.jpg)
Motion design
As an extension of the visual identity I produced a series of videos both for the company but also for external collaborators.
Securitas
Video I created for Securitas and Mindstrain which are collaborative partners with Add2Work. They use the product to collect data and uptimise the performance of the users. The video was created in 2 days for a meeting with the management of Securitas Denmark in order to show the possibilities of the Add2Work product. I created the video in After Effects.
Colors
# 2f343b
# ffffff
# 009966
# cb6666
The site landing
![](http://www.ekkoekko.com/wp-content/uploads/2020/03/landing-a2w-top.jpg)
![](http://www.ekkoekko.com/wp-content/uploads/2020/03/landing-a2w-bund.jpg)
![](http://www.ekkoekko.com/wp-content/uploads/2020/04/a2w-landingimg.jpg)
The salesman page
On the salesman page I have elaborated on the “mini world” visual environment. I wanted to use the artificial elements in conjunction with “real” elements as the iPad and images of people. This makes the visual style more playful but also more relatable.
![](http://www.ekkoekko.com/wp-content/uploads/2020/03/a2w-The-product-top-scaled.jpg)
![](http://www.ekkoekko.com/wp-content/uploads/2020/03/a2w-The-product-bund.jpg)
![](http://www.ekkoekko.com/wp-content/uploads/2020/04/a2w_kunder_img.jpg)