Product / Identity design for Evolver
Task – The graphics should appeal to both women & men and in different fields of body strength.
The logo are made with the thought of growth in mind. It should be a mix of an molecule element (the circles) and growth (the letters grow in thickness and the last r are lifted)
The assignment started with the package design and I have set the design up in InDesign and prepped the file for print. Once we received the final product I photographed it in our studio in a light box and post processed the file in Lightroom.
I have created the mini site in wordpress and should be a base for further sales and to establish the brand as more stable for the user. I have chosen to use a videoheader to grab the attention of the user and I have used big bold fonts.
I have used Work sans as the primary font as it is very readable in smaller sizes and are very good in larger sizes. The site are mostly kept in black & white, to reflect seriosity and high contrast to the white. I have chosen to break the black & white setup with a mellow yellow to make a contrast to the black.